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Microgaming celebrates partnership with new Lara Croft® project

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Microgaming celebrates the industry's longest-running brand partnership with new Lara Croft® project

 

ISLE OF MAN – To mark the 15th anniversary of a longstanding partnership with Square Enix for the Lara Croft® brand, Microgaming has renewed its agreement to produce a third branded online slot game.

 The exclusive agreement builds on the industry’s longest-running branded relationship, which was penned 15 years ago when Microgaming launched the industry’s first ever licensed branded slot game with Lara Croft: Tomb Raider™ in 2004.

 Following the immense success and popularity of that industry-first collaboration, Microgaming developed a sequel in 2008, Tomb Raider: Secret of the Sword™, which sent players on an exhilarating slot escapade to track down fragments of a legendary sword.

 Marked for release this year, the new game will once again feature the fearless heroine, ready to lead players on a new quest unearthing ancient trails and rewarding discoveries. The branded slot is being developed by Triple Edge Studios, an independent studio that is providing innovative, high-quality content exclusively for Microgaming.

 Lara Croft is one of the most iconic and popular characters in the world. The first ever Tomb Raider video game was released in October 1996 and since then the franchise has amassed lifetime sales of over 67 million units, making Lara Croft the best-selling video game heroine. The pop culture icon has since transcended into a series of successful films, products, merchandise and in online slot form through an exclusive development partnership with Microgaming.

 

full story here

 

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