Special Editions Inbound!

In addition to the 'regular' edition of the game, there will be a 'Survival Edition' and 'Collector's Edition.' The Survival Edition will contain the game, a mini-art book compiled by Tomb Raider’s Art Director Brian Horton, a detailed double-sided map of the game’s mysterious Island, and a branded waterproof survival pouch. Digital offerings will consist of an access code to Tomb Raider’s atmospheric soundtrack and a DLC weapon pack. The Collector’s Edition will include the complete Survivor’s Edition, plus a 6” Play Arts Kai Lara Croft figurine and will come housed in a unique Endurance crew member’s metal survival box.

As far as pre-order incentives go, GameStop is offering an exclusive level, Challenge Tomb, in which Lara encounters all new environment puzzles to test her brains and brawn. Best Buy is offering an exclusive comic book, "Tomb Raider: The Beginnings" by Rhianna Pratchett and an exclusive in-game skins - the 'Aviatrix' skin is a 1930s adventurer outfit for Lara Croft, complete with bomber jacket. Amazon will be offering a 32-page art book created by art director Brian Horton, the “Hunter Skin” that grants Lara a layer of action-movie-style natural camouflage, and the complete "Final Hours of Tomb Raider - Director's Cut" for the Kindle Fire in an interactive app that details all the behind-the-scenes action on the upcoming game.

Source: http://www.comingsoon.net/news/gamenews.php?id=95680

Too many options!!! lol I don't know how I can pick just one

I agree if you want them all you could go broke.

There are a lot of choices, and really it's all just store marketing incentives, but I'll be going with a Collector's Edition once they announce it in Australia.