ST. JOHN FORMS NEW PARTNERSHIP WITH ANGELINA JOLIE

New York, NY, September 15, 2005 –Luxury apparel label St. John has announced today a

partnership with Hollywood actress Angelina Jolie. This new venture will position Angelina Jolie as

both the face of St. John the brand, as well as the voice behind its newly formed charity created

in support of children’s issues and causes.

“Angelina Jolie embodies so many qualities of what St. John represents. She is strong,

independent and dynamic. She’s a mother, actress and a philanthropist,†said Richard Cohen,

CEO of St. John. “With this partnership we hope to mark another exciting step towards making

St. John the ultimate American luxury brand. We are proud to have her on board.â€Â

St. John’s new advertising campaign, to launch in Spring 2006 publications, will be shot by famed

photographer Mario Testino, with creative direction David Lipman of Lipman agency which is

spearheading in concert with Richard Cohen, St. John’s repositioning in the luxury brand market.

The ad campaign’s creative direction will take inspiration from the company’s native California

and will evoke a mood synonymous with effortless, Hollywood glamour.

“Angelina Jolie truly represents what St. John is today and what it will be in the future,†said

David Lipman, Creative Director of Lipman. “Whether you see her on the red carpet, lobbying in

Washington or with her children, she always exudes the elegance and classic glamour that is St.

John.â€Â

“I am a working mother who has set goals to accomplish a lot in this world. I want my wardrobe

to be beautiful, sexy and comfortable- all at the same time. St. John is all of those things,†said

Angelina Jolie. “St. John has always been worn by strong and independent women who truly

appreciate the quality that St. John offers. I am happy to be a part of that tradition and more

importantly part of taking that tradition into the future.â€Â

St. John’s partnership with Angelina Jolie will extend beyond just having her star in the ad

campaigns. A philanthropic organization will be formed benefiting children’s causes.

St. John

Founded in 1962, St. John has expanded beyond its origin of a small family operation to the global

American luxury brand known today. The company, headquartered in Irvine, California now employs

more than 4,000 people and operates dozens of offices and manufacturing facilities worldwide. Its three

fashion collections are sold by top specialty stores in 28 countries and 32 company-owned retail

boutiques. St. John is today as it has always been, a carefully managed company, maintaining

consistency of product through the administration of all stages throughout the design and manufacturing

process.

http://www.stjohnknits.com

Here are two more St. John pics I found from a celebrity forum.

Here is another article about the St. John ads.

Jolie, Zeta-Jones, Kidman's Million Dollar Ad's

Catherine Zeta-Jones is the top earner when it comes to celebrity ads.

New York, April 24, 2006 - Catherine Zeta-Jones could quit her day job and live like a queen on her take from commercials. Adweek magazine says she makes more money on commercials and ads than any other celebrity.

She's into her second two year, $20 million dollar contract with T-Mobile.

Adweek says Angelina Jolie's print ads for St. John clothing give her at least twelve million dollars over three years.

The magazine puts Nicole Kidman third with twelve million for Chanel Number Five perfume.

Other A-listers making millions on commercials: Jessica Simpson for Proactiv acne cream, Gwyneth Paltrow for Estee Lauder, Charlize Theron for Dior, Julia Roberts for Gianfranco Ferre, Brad Pitt for his one time only Heineken Super Bowl ad and Scarlett Johansson and Penelope Cruz for L'Oreal.

Copyright 2006 by The Associated Press.

http://abclocal.go.com/kabc/story?section=...&id=4112458

Here are some scans from the september issue of Vanity Fair. Thanks to monots from the souliejolie forum for the scans.

Edited August 9, 200620 yr by Trinity34

On 8/10/2006 at 2:16 AM, Trinity34 said:

ST. JOHN FORMS NEW PARTNERSHIP WITH ANGELINA JOLIE

New York, NY, September 15, 2005 –Luxury apparel label St. John has announced today a

partnership with Hollywood actress Angelina Jolie. This new venture will position Angelina Jolie as

both the face of St. John the brand, as well as the voice behind its newly formed charity created

in support of children’s issues and causes.

“Angelina Jolie embodies so many qualities of what St. John represents. She is strong,

independent and dynamic. She’s a mother, actress and a philanthropist,†said Richard Cohen,

CEO of St. John. “With this partnership we hope to mark another exciting step towards making

St. John the ultimate American luxury brand. We are proud to have her on board.â€Â

St. John’s new advertising campaign, to launch in Spring 2006 publications, will be shot by famed

photographer Mario Testino, with creative direction David Lipman of Lipman agency which is

spearheading in concert with Richard Cohen, St. John’s repositioning in the luxury brand market.

The ad campaign’s creative direction will take inspiration from the company’s native California

and will evoke a mood synonymous with effortless, Hollywood glamour.

“Angelina Jolie truly represents what St. John is today and what it will be in the future,†said

David Lipman, Creative Director of Lipman. “Whether you see her on the red carpet, lobbying in

Washington or with her children, she always exudes the elegance and classic glamour that is St.

John.â€Â

“I am a working mother who has set goals to accomplish a lot in this world. I want my wardrobe

to be beautiful, sexy and comfortable- all at the same time. St. John is all of those things,†said

Angelina Jolie. “St. John has always been worn by strong and independent women who truly

appreciate the quality that St. John offers. I am happy to be a part of that tradition and more

importantly part of taking that tradition into the future.â€Â

St. John’s partnership with Angelina Jolie will extend beyond just having her star in the ad

campaigns. A philanthropic organization will be formed benefiting children’s causes.

St. John

Founded in 1962, St. John has expanded beyond its origin of a small family operation to the global

American luxury brand known today. The company, headquartered in Irvine, California now employs

more than 4,000 people and operates dozens of offices and manufacturing facilities worldwide. Its three

fashion collections are sold by top specialty stores in 28 countries and 32 company-owned retail

boutiques. St. John is today as it has always been, a carefully managed company, maintaining

consistency of product through the administration of all stages throughout the design and manufacturing

process.

http://img215.imageshack.us/img215/8033/stjohnad54ga.jpg

http://img227.imageshack.us/img227/1123/stjohnad72zp.jpg

http://www.stjohnknits.com

Brilliant, friendly, and efficient service from start to finish with this company. The artwork and design on my t-shirt are stunning and have received many compliments on its first outing today. The material of the t-shirt is nice and thick so not see-through. I use to order through St John Knits Promo Codes. Great value for something that is different- so impressed I'm ordering another one soon!

15 plus years since Trinity34 made that post. She was great for finding news. Welcome to the forum Curvy bee.